Key accounts matter more than ever — but they’re under-supported.
Key accounts drive a disproportionate share of revenue, growth, and long-term value.
Yet the teams managing them are overloaded.
Key Account Managers spend their time:
- preparing for meetings
- chasing information
- updating CRM systems
- coordinating internally
- reacting instead of leading
Despite the importance of key accounts, most organizations still rely on:
- manual processes
- fragmented data
- generic CRM tools
- inconsistent strategic discipline
There is no dedicated support layer for key accounts.
Until now ...
Introducing a New Category:
Key Account Support (KAS)
Key Account Support is a new business category designed to close the gap between the importance of key accounts and the support they actually receive.
It delivers a structured, scalable, and always-on support layer for key account teams — combining AI, automation, and human expertise.
Key Account Support exists because CRM alone is not enough.
=> CRM records data. => Key Account Support enables performance.
Key Account Support as a Service (KASaaS)
KeyMate360 delivers Key Account Support as a Service — a subscription-based support layer that works alongside your existing tools and teams.
The four pillars of KASaaS:
Account Intelligence
Always-updated insights on customers, stakeholders, renewals, risks, and opportunities.
Operational Enablement
Meeting preparation, follow-ups, documentation, and readiness — automated and structured.
Process Automation
CRM hygiene, workflows, reporting, and coordination handled in the background.
Strategic Guidance
AI-assisted account planning, opportunity thinking, and decision support — with human expertise in the loop.
"This is not another tool.
This is the support engine for key account excellence."
Meet KeyMate360
KeyMate360 is the first platform built specifically for Key Account Support.
It acts as a digital key account assistant — working continuously to support your teams before, during, and after every interaction.
What KeyMate360 supports:
Everything your key account teams need — without adding complexity.
More focus. More readiness. More impact.
Key accounts don’t just get managed better.
They get supported properly.
Case Study
The Key Account Support Manifesto
Key accounts deserve more than good intentions and manual effort.
They deserve:
We believe every key account deserves a dedicated support layer.
A layer that amplifies human expertise — not replaces it.
Leading the Key Account Support Category
KeyMate360 is not just building a product —
we’re defining the future of key account excellence.
Explore:
Michael Alf
Chief Executive Officer Keymate360
25+ years experience in Key Account Management (leadership, running majore key accounts, coaching, training) plus strong focus on AI and GenAI for a few years now.
Combining both here for Keymate360.
Reach out when you want to hear more.
Frequently asked questions
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What services does your agency offer
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💡 Why Reach Out?
- 10+ years of global experience in Key Account Management
- Trained and enabled hundreds of professionals in KAM and consultative selling
- Personally coached senior KAMs across industries
- Now building AI‒powered solutions that combine real‒world sales insight with smart automation
